Our Story
Serene Safari was founded by passionate visionaries determined to create a more harmonious freelance marketplace. Our journey began with the belief that connecting professionals shouldn’t be chaotic. Over the years, we’ve grown into a trusted partner for thousands across the UK and Europe, driven by innovation, integrity, and inclusion.
Our Mission
We exist to empower freelancers and clients by providing an efficient, serene platform where success is co-created through collaborative partnerships. Our mission is to help professionals thrive in a supportive, reliable digital community.
Our Vision
To set the standard for how talent and business connect – quietly leading the way with transparency, trust, and accessibility for all.
Meet the Team
Behind Serene Safari is a diverse and committed team dedicated to reshaping the future of freelancing. Our experts bring decades of experience in tech, recruitment, and client services—all united by our platform’s forward-thinking, inclusive spirit.
Rachel Morgan
Chief Executive Officer – London, UK
Rachel oversees Serene Safari’s vision and growth, leveraging her background in digital innovation to ensure excellence at every stage.
Aditya Rao
Head of Client Relations – Manchester, UK
Aditya drives meaningful client-freelancer matches, focusing on building long-term trust and satisfaction.
Esme Müller
Community & Diversity Lead – Hamburg, Germany
Esme champions our inclusive platform culture, guiding our community initiatives and outreach.
Our Core Values
- Integrity: We are transparent in our processes and communications, setting clear expectations at every stage.
- Inclusion: We create an environment where everyone feels valued and empowered, regardless of background or expertise.
- Reliability: We stand by our promises, ensuring every partnership on our platform is built to last.
- Innovation: We continuously improve features and services to stay ahead of the demands of Europe’s dynamic talent landscape.
Diversity & Inclusion
Serene Safari is committed to equity, accessibility, and diversity. We support underrepresented voices by promoting collaborations that build understanding, creativity, and impact across all communities.